OMMA Metrics & Measurements
| Järjestäjä: | |
| Luokitus: | |
| Verkosto: | Maailmanlaajuinen |
| Päivämäärä: | 31. heinäkuuta 2009 |
| Ajankohta: | 14:00 - 15:00 |
| Paikka: | Hotel Nikko |
| Katuosoite: | 222 Mason St |
| Kaupunki/Kunta: | San Francisco, CA |
Kuvaus
Panel: "Campaign Attribution"
About: If the click is dead, how do I know how to attribute success to my campaign? Should it be on the first impression view, the click or the viewthrough? As debate continues in the industry over how to gauge campaign success, we bring industry leaders together to discuss the challenges they face, what trends are emerging and if there is a solution to the question that has been plaguing the industry for years.
Panelists:
- Scott Symonds, General Manager, Media, Search & Analytics, AKQA
- Akin Arikan, Director of Product Strategy, Unica Corporation
- Esco Strong, Senior Group Manager, Atlas Institute, Microsoft
- David Yoakum, Web Analytics, Gap Inc
Event URL: http://bit.ly/MVVoS
About: If the click is dead, how do I know how to attribute success to my campaign? Should it be on the first impression view, the click or the viewthrough? As debate continues in the industry over how to gauge campaign success, we bring industry leaders together to discuss the challenges they face, what trends are emerging and if there is a solution to the question that has been plaguing the industry for years.
Panelists:
- Scott Symonds, General Manager, Media, Search & Analytics, AKQA
- Akin Arikan, Director of Product Strategy, Unica Corporation
- Esco Strong, Senior Group Manager, Atlas Institute, Microsoft
- David Yoakum, Web Analytics, Gap Inc
Event URL: http://bit.ly/MVVoS
