Carrotmob organizes consumers to make purchases that reward those companies who make environmentally friendly choices. This is our first campaign ever.

On Saturday, March 29th at 1pm, everyone (who's anyone) in the universe is going to show up at K & D Market, on 16th St at Guerrero in San Francisco. We're going to try to buy everything they have. Everything. You've got a liquor cabinet...you might as well stock it up on Saturday. You eat peanut butter, so stock up. Why? Because after a thrilling bidding war, K & D Market prevailed as the most committed to environmental improvement among its competitors. Carrotmob has negotiated with this store that we will be tracking everyone's purchases, and then calculating the total gross revenue we bring to the store during the couple hours that we are there. They commit to spending 22% of this revenue on energy-efficiency improvements to their store. Example: If 500 people show up and each spend $100 on some bottles of wine, olive oil, Special K, soy milk, Guinness, etc, that's 50K, and we've suddenly got over 10 grand (22% of 50K) set aside to revolutionize this store's lighting and refrigeration systems. Your whisky never seemed so socially responsible!

The afterparty is at Dolores Park. Blue Turtle Seduction is performing. So is local rapper 1865.

Everything you need to know has just been posted at this site:
http://www.carrotmob.org/mission.html

If enough of you show up, I'll have a new career, and we will be on our way to realizing a beautiful and much-needed paradigm shift in the very nature of our global capitalist market economy. And afterwards you can pop open a frosty Stella and realize that you have accomplished all this and you didn't even spend a dime more than what you usually spend.

Have questions?
http://www.carrotmob.org/faq-mission-campaign.html
Wanna help?
http://www.carrotmob.org/checklist.html

Please become a fan of Carrotmob at
http://www.facebook.com/carrotmob

Feel free to invite your friends!