It's the event you've been waiting for! As you know, Epicenter won the second ever San Francisco Carrotmob. So we're going to show the love and help Epicenter become even more sustainable!

Info here:
http://sf.carrotmob.org/epicenter/

If you don't know what Carrotmob is:

Carrotmob is a method of activism that leverages consumer power to make the most socially-responsible business practices also the most profitable choices. Businesses compete with one another to see who can do the most good, and then a big mob of consumers buys products in order to reward whichever business made the strongest commitment to improve the world. It’s the opposite of a boycott.

It’s easier to understand if you look at an example. In the first ever Carrotmob event, a liquor store agreed to invest in upgrades that made their store more energy-efficient. In exchange, hundreds of Carrotmobbers showed up at once to support the winning liquor store. Here's a video of that campaign, and the mayhem that ensued:

http://www.vimeo.com/925729